have you subbmitted your site to google, etc?
Also, go on yahoo answers next to the "Search For Questions" box, click on "Advanced". Enter in 1-2 keywords that are relevant to your site (e.g. photography), select "Open Questions", and then click "Search". Then for any relivant question submit and answer with a link to the site. Even if it's an old question so the OP won't see the reply, if people search for anything relivant to that thread/your site on yaho or google they may be dirrected to that thread and therefore to your site.
using social networking sites can be a fairly efficient form of publisity too.
erm... flyers under car windscreen wipers may not be the best thin to do... people get a little iffy about strangers touching their cars, and some may even claim it to be littering (I had a problem with people yelling I was littering last year wen doing some postering in town)
As your site is a photography one, how about advertising it on sites like DeviantArt? There are probably several other sites to, but can't think of them off the top of my head lol.
I can understand not wanting to advertise here people from your past may see, so maybe try local towns/villages/etc? anywhere really that has good travel links.
Also, if there are any events hapening in your area maybe get in contact with the organisers andoffer your skillls as a photographer in exchange for them promoting your website at the event in some way?
erm... I'll come back when think of more, bit tired and braindead right now lol
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