I only read the begining... and the first thing I thought was "theres your problem, they're from York"..
I may be biased, but I lived in York for a fair few years and found that everyone loved to insult others but could never take jokes about theirselves... also everyone liked to complain, constantly, and judge others so they could insult them over and ver and then clame it was "all a joke"
As has been said, there are millions of blonde jokes about, and noone moans about them...
I can sort of understand why the woman was upset by the card, and why she spoke to the shop. But the card was then removed, so why exactly did it go futher and end up in the news?