Bewery makes 1.1% beer called 'Nanny State'

[Dreamofunity]

Haha, this is awesome.

Brewery's Nanny State beer swipe


A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK's "strongest beer".
Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%.

Campaigners welcomed the 1.1% alcohol Nanny State but said the name showed a lack of appreciation of the problem

The 3,000 limited edition bottles of Tokyo* contained six units of alcohol - twice the recommended daily limit.

<!-- E SF -->The company had insisted the £9.99 high strength beer would help tackle the country's binge-drinking culture, because customers would drink it in smaller quantities.

But Alcohol Focus Scotland had branded that argument "deluded".
BrewDog founder James Watt explained on his blog: "Anyone who knows BrewDog, knows beer, or anyone has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified.

"If logic serves the same people who witch-hunted and publicly slated us should now offer us heartfelt support and public congratulations.
"However I fear that this, unfortunately, is an arena devoid of logic and reason."

Nanny State is described as a "mild imperial ale containing more hops per barrel than any other beer ever brewed in the UK".

It is being made available in limited quantities online for £2.49.
Jack Law, chief executive of Alcohol Focus Scotland, said of the new Nanny State beer: "This is a positive move which proves that low strength doesn't compromise quality.

"However the name of the beer proves that once again this company is failing to acknowledge the seriousness of the alcohol problem facing Scotland."

BrewDog previously ran into controversy when drinks industry watchdog the Portman Group said its Speedball drink should be withdrawn from sale until its marketing was changed.

Speedballing is the name given to combining heroin and cocaine.



I wish I could get some Tokyo here in the states. I'd like to get the Nanny State as well, just for the bottle :P

[The War Doctor]

Hah, that's brilliant.

[The 666th Pope]

i love this.

[Douglass]

never even seen it. I don't drink beer but I know if my boyfriend got one of the limited edition Tokyo bottles at 6 units, he is not going to down it on the start of a night out but most likely sit and drink it whilst we are together on a night in.
£10 for 6 units is expencive, a binge drinker is more likely to go for Vodka or another spirit if they going to try get drunk.
You don't waste 10 pounds on a bottle of beer unless you plan to enjoy it.

[Dreaming.]

(y)
This is wonderful.

And yeah, what Douglass said. I think that the brewery were quite right in what they said about the fact that this beer, at the price it's at, is a connoisseur beer that's drunk for the quality and not for a quick getting-drunk thing.
Ah well.

[OutOfTheWoods11]

Quote:

You don't waste 10 pounds on a bottle of beer unless you plan to enjoy it.

[Bitter_Angel]

I imagine it would taste pretty rank. I mean look at the stuff the alchos around here drink that tennants supper which is 9% (dont know how many units that is)

[Ninja Orange]

Hah.

Like one extreme will balance out another?

[Douglass]

I actually had a look at it earlier, website says this:

Tokyo is also the strongest beer we have ever made. It is a 18.2% imperial stout brewed with jasmine and cranberries added in the kettle.
After fermentation we dry hop the beer with a combination of North American and New Zealand Hops.Furthermore we then age this beer for 4 weeks on toasted vanilla French oak chips.

I love the bottle though


I was going to buy my boyfriend a bottle, just to try but they all sold out with it being only limited edition.

[claireyfairy]

hahahahaha that's just what I'd do cause I'm silly like that. Tokyo does have pretty bottles ^

[Buttons.]

Haha excellent. I want a bottle of Nanny State on principle. Yes I hate beer. But the bottle!!!