i remember seeing a poster somewhere saying opal fruits are back for a limited period.
It was announced in April 2008 that Starburst would be reverting back to the original name of Opal Fruits in Great Britain due to popular demand. These will be available from late May for a period of 12 weeks, exclusively at Asda
The return of Opal Fruits continues the recent trend of reviving classic brands.
Cadbury reintroduced the Wispa last year after an internet campaign which also involved protesters storming a stage at the Glastonbury festival.
Wispa lovers.
Originally Posted by
englishwitch
Opal Fruits.
I think they changed to recipe to get rid of all the E-numbers and artificial flavours, so technically it became a new product and needed a new name.
That's the story I heard.
most sites agree with what wiki says:
The brand Opal Fruits was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalized marketplace, though some lament the loss of brand identity, leaving many people in the UK still referring to Starburst as Opal Fruits despite the name change.
though the above does not mention the U.S other sites point blame there, for the globalisation