I'm in the US. I'm very aware of it because Badminton Horse Trial has had to shift their entire schedule around due to it which is incredibly annoying. But I think if Badminton weren't also this weekend I wouldn't have heard or cared about it at all.
That said between the time difference and cost I can't watch the live stream anyways. But it's still messing up their schedule.
No clue if it's a thing or anyone cares about it here otherwise.
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