I think the reasons people enjoy wearing bikinis and lying on the beach would include enjoying the warmth and the sunshine because we don't get it at home, they want to get a tan because they like the way it looks, so they lie in the sun to achieve this. I think the main reason behind bikinis is to get a sun tan on the most amount of skin. Maybe some people are proud of their bodies and feel they look good in a bikini.
Also when I go on holiday usually I have been working very hard and am feeling tired, therefore lying around not doing much feels like a relief.
People often like to stay out late eating and getting drunk on holiday, so maybe they're tired from being out late, or maybe they're hungover which is why they feel like lying down.
These are just some suggestions.
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