Both are a sign of affection, although as Jenna (the person above me) said, some people don't like the kisses, or the hearts (personally I'm not big on the kisses I don't really like them, but I will use them sometimes in texts and other messages as I know some people get offended if I don't, because they interpet this as me not liking them as much as they like me, or that I'm angry with them).
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