Hey thank the EU. Companies get to pay the tax rate of any of the 27 EU country they base in - so they pick the cheapest (they do the same with states in the US). Amazon is based in Luxembourg so they pay 3.0 VAT in Lux instead of the 20% in UK. What could happen is Amazon will just increase its VAT and your prices will go up. Nobody really wins the tax game. You might as well go out in the street and demand to be pay higher prices. Dung rolls downhill as they say
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