My understanding is that they have always been able to, as long as they weren't a profit-making organisation. The only difference is that now profit-making clinics can advertise. And it's not going to be "come get your abortions here!" type advertising, they will be advertising under the guise of 'post-conception advice', which isn't just abortion, and probably offer advice on other sexual health and family planning services.
I don't really see the problem with it. We all know it happens.
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