Aftershave also opens up the pores (or closes the pores, I forget which) after you've shaved which is apparently good.
Deodorant and body spray are the same things, but they aren't anti-perspirant (A-P stops you sweating, deo and body spray just mask the smell).
Cologne/Aftershave tends to be used rather than deodorant because it's a nicer smell and lasts an awful lot longer on your body (plus deodorant kinda makes people smell like 14-year-old boys).
People have different preferences on facial hair, just as they've got different preferences on length of hair and style of clothes. It's just about finding something that works for you and for your style.
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