Id definitely print flyers and post them through doors/put them up in shop windows/in the library/internet cafes etc.
Why are you worried that people you went to school with and bullied you will recognise your name? Id want the people who bullied me to see that I have a great site and have achieved something :)
Could you afford to put an ad in your local newspaper advertising your site?
Or maybe you have a local newsletter that would allow you to put an ad in.
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