OK Monday is upon us. Now that my hangover has passed I'm back to just being regular ill. I think I'm getting over the worst of it. I probably pickled a lot of the germs last night when with the amount of alcohol I drank. Anyway: here's Monday's list. All video's have been provided by me and were not part of the original article.
© Coca Cola
The adventures of Cactus Kid and his non-green girlfriend, who preferred drinking Oasis rather than water, was meant to run and run as viewers were invited to decide their fate via a tie-in website. However the 32 complaints the Advertising Standards Authority (ASA) received swiftly put an end to the couple's plans. The watchdog upheld the complaints deciding that the commercials for the soft drink, made by Coca-Cola Great Britain, breached the advertising code. Coca-Cola told the ASA the campaign was removed from reality, used edgy humour aimed at its target audience and was not intended to be offensive.
© Cadbury Schweppes
Trident Chewing Gum -
In 2007, 519 complaints were received about this 'mastication for de nation' advert. Those who objected (including yours truly incidentally) said the ad played on stereotypes. It featured a minstrel-like man speaking in a faux Caribbean accent. The ASA decided the adverts did not incite racial discrimination but acknowledged that some viewers had been unintentionally offended.
Department Of Health -
The 'get unhooked' advert, aimed at getting people to quit smoking, was 2007's most complained about TV commercial. It prompted 774 complaints due to the fish hook pulled through the cheek of the smokers portrayed on screen. Those who complained said the adverts were offensive, frightening and distressing. The ASA upheld some of the complaints.
© Kepak Convenience Foods
An advert for a burger sexist and demeaning to women? Well, 219 complainants thought so. A dating couple are shown in the man's flat and by the time he's nuked his burger, the sofa's rotated to reveal her in her undies. Some didn't see the humour, especially when it was shown during classic kids flick Bugsy Malone. Complaints about the scheduling were upheld.
© PA Photos
Families are so at home in the stores that they start having arguments. That's the thinking behind these commercials which drew 217 objections. The ASA upheld complaints about one of the adverts because it showed a woman slapping her husband across the face for leaving a toilet seat up. It did so on the basis that the slap could be seen as condoning violence.
© Marlow foods
A young girl threatens her brother with a fork if he eats her Quorn: "Touch my food - feel my fork," she says. The ASA received 181 objections; complainants said the advert was irresponsible and condoned bullying but the ASA disagreed. It felt the adverts were a light-hearted portrayal of family life.
© Carphone Warehouse
Carphone Warehouse -
Remember the ads purporting to offer their broadband service 'free forever'? The commercials drew 145 complaints from customers and competitors. John Petter, chief operating officer at BT Retail said: "A service costing more than £250 a year, with a £29.99 connection fee, a £120.00 annual rural surcharge [for those without access to a qualifying exchange] and premium rate helpdesk simply isn't free." The ASA agreed and judged the advert misleading.
© John Wyeth & Brother Ltd
SMA Progress -
There were 109 complaints about this advert in 2007. Complainants said it could discourage mothers from breastfeeding. However, the ASA concluded that, as a whole, the advert made it sufficiently clear that it was a formula for babies over six months. It also decided the commercial would not discourage breastfeeding.
The ASA received 96 complaints about this Crunchy Nut ad featuring a man riding a dog. Objectors claimed it portrayed cruelty to animals. Kellogg's said the ad was clearly surreal and that no dog was actually ridden during filming. In addition, the advert was scheduled after the watershed and included an on-screen warning telling viewers not to try the stunt at home. The ASA agreed with Kellogg's and the complaints were not upheld.
© French Connection
French Connection -
The ASA received 127 complaints about this advert; it featured two women exchanging kicks and punches, culminating in a kiss. Apparently, the idea was to symbolise the competition between fashion and style. The ASA decided that the fight was highly stylised and did not glamorise violence. They also said that the kiss was fine and as the advert was being shown after the watershed, the complaints were not upheld.
Believe it or not, this is the most complained about advert in UK TV history. It got 1,671 complaints and it doesn't have sex, violence or bad language. Hundreds of parents were annoyed at the depiction of workers singing with their mouths full of KFC in 2005. However, the ASA decided that the ad wouldn't undermine the teaching of good manners and the complaints were not upheld.
© Dolce & Gabbana
Dolce & Gabbana -
Same-sex kissing? Guaranteed to draw objections. The ASA received 89 complaints about this TV ad which showed a brief kiss between two men. Complaints about its general suitability were not upheld although the regulator decided that it should not be shown around programmes aimed specifically at children.
Pot Noodle -
A man meets mates in a bar, trying to conceal a large brass horn he has in his trousers. Cue numerous puns and sexual innuendo ending with the slogan: "Have you got the Pot Noodle horn?" Over 620 objectors refused to see the joke. Complainants said the ads were tasteless and offensive however the ASA decided that the commercial was fine for post-watershed broadcast.
In these commercials, mannequins are aroused by a driving experience. The advert concludes with a voiceover saying: "The all new Mazda 5. Surprisingly stimulating". The ASA received 425 complaints from viewers who felt the ads were demeaning to women. However, the ASA said the ads humorously presented the absurd notion that an inanimate object could be turned on in the first place. The complaints were not upheld.
Crazy Frog -
The ubiquitous Jamster ads drew 298 complaints in 2005 for a variety of reasons. The commercials were annoying, the frog's genitalia was visible and the adverts, which appealed directly to children, did not make it sufficiently clear that in buying a single ringtone, mobile users would be subscribing to a long-term contract. The ASA ordered that a post-9pm restriction be applied to the ads in future.
© Coca Cola
Incurring the wrath of parents everywhere was this commercial showing a number of people drinking and then spitting out the soft drink. The ASA received 272 complaints from those concerned about the effect on children's manners. It agreed that some might copy the practice and a post-9pm restriction was applied to the adverts.